Cake It!

Cake It! is a work of hypertext fiction that interweaves the insights of writer Thea Zimmer and new media artist Joey Bargsten.

Zimmer’s decades of employment in an increasingly “feminized” corporate America provides the fodder for Cake It!. The story’s vignettes bring together aspects of the real, the overheard and the imagined into a narrative that is unapologetically a “website under construction”. The women of Cake It! freely tell their tales, in offhand comments, in whispers behind the walls of cubicles, in self-aggrandizements expressed so readily and anonymously on the Internet.

Cake It! has an interface that draws the reader, along with the fiction’s personae, into a central confrontation that emerges from the randomness of its narrative fragments. This collage of characters and events culminates in the segment of the piece that takes place at a national editors convention. This is a dystopian tale, told via digital means. Here, the authors invite you to become immersed in the office, the cubicle, the screen, and to meditate on the subject of women in mid-level, corporate America.